A Twitter Study: Rules to “Follow” By

For this past month, I have been freelancing as a community manager for an advertising agency.  My job here was to interact with the community especially on the much neglected Twitter. I found it odd that there was so much junk and spam on their feed. And then I realized that this account was following over 3,100 people. And yes, the account was indeed following spammers, bots, fake accounts, and random people it should not be following. It seems that at one point in time, this account had an auto-follow set up where an application would automatically follow whoever follows...
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