Social Media Purists Are Unicorns

Recently, I found myself cursing at how corporate social media playing field has become. Folks are talking brands, driving sales, being all business-like. Nobody is actually interacting any more. Whatever happened to the SOCIAL part of “social media”? I believe in the SOCIAL in “social media”. I believe in connecting with people and sharing my ideas online. I believe in building relationships that lasts and engaging people in what I do and/or am interested in. I’m a Social Media Purist. There, I said it. However, today it seems the real relationship is being eaten up by companies and individuals faking...
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A Twitter Study 2: Your Ass is Getting Deleted

[ Read Part 1 ] I’m happy to report to you that I have finished cleaning up my client’s following list from over 3,100 down to just a little under 400. There is still some fat to trim and some tweeps to start following, but overall, we are off to a great start. Since I’ve gone through thousands of accounts, I came across many profiles and tweeting styles that baffled me. Some of them, in hindsight, I should’ve just taken a screenshot of as a lesson for all. More than anything, I have learned so many things about what one...
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A Twitter Study: Rules to “Follow” By

For this past month, I have been freelancing as a community manager for an advertising agency.  My job here was to interact with the community especially on the much neglected Twitter. I found it odd that there was so much junk and spam on their feed. And then I realized that this account was following over 3,100 people. And yes, the account was indeed following spammers, bots, fake accounts, and random people it should not be following. It seems that at one point in time, this account had an auto-follow set up where an application would automatically follow whoever follows...
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