Social Media Purists Are Unicorns

Recently, I found myself cursing at how corporate social media playing field has become. Folks are talking brands, driving sales, being all business-like. Nobody is actually interacting any more. Whatever happened to the SOCIAL part of “social media”? I believe in the SOCIAL in “social media”. I believe in connecting with people and sharing my ideas online. I believe in building relationships that lasts and engaging people in what I do and/or am interested in. I’m a Social Media Purist. There, I said it. However, today it seems the real relationship is being eaten up by companies and individuals faking...
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